EXPERIENCE ECONOMY AS A CATALYST FOR SUSTAINABLE GEOSITE TOURISM: SERVICE DESIGN MECHANISMS IN THE DUNHUANG DESTINATION SYSTEM, CHINA

Information from the abstract

This study examines how experience economy perceptions are associated with sustainable geosite tourism intention in Dunhuang, China, through service design mechanisms and place engagement. A cross-sectional visitor survey yielded 452 valid responses for PLS-SEM analysis, and semi-structured interviews with visitors and frontline staff were completed as contextual support for understanding destination touchpoints. The measurement model demonstrates satisfactory reliability and convergent validity, while discriminant validity is supported, with the EE-SDM HTMT value (0.8925) remaining below 0.90. The structural results show positive relationships for EE→SDM (β=0.824), SDM→SGTI (β=0.385), and EE→SGTI (β=0.457). The indirect association EE→SDM→SGTI is significant (β=0.319, 95% CI [0.241, 0.398]), and place engagement positively moderates the SDM→SGTI relationship (β=0.184, p

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Related topics: Diverse Aspects of Tourism Research · Geotourism and Geoheritage Conservation · Culinary Culture and Tourism